Always Free Cheddar

There’s always free cheddar in the mousetrap, baby.

This week a friend, who I’ll just call Josh. Josh Ablett. Sent me a video to watch. I don’t know why he watched it in the first place. That’s not my business so much.

As you can see from watching it all the way through. It’s a great video. I can’t even imagine how much work went into that. The attention to detail is humbling.

The line at 2:22 resonated with me. He says: “There’s always free cheddar in the mousetrap, baby.”

That’s so true. There is always cheddar. It sounds like a warning, or maybe a complaint, in the context of the general tone of the song but taken a different way it’s a neutral fact that you can use to your advantage. Taken that way, you can read it as an opportunity there for you if you’re willing to take the risk and circumvent the danger.

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